Knowing where and how to begin can be the hardest part of owning a small eCommerce business. And there’s a lot you can do on your own to create a buzz for your eCommerce business, no matter how big or small it is.
Here are four way to approach a buzz-worthy marketing plan that’ll send your order fulfillment through the roof:
- Always be customer-forward. There’s one unifying mistake that small businesses make consistently: not considering their actual customers. Sure, you may wish your customers are like you, but unless your data says that’s the case you’re going to need to take a step back and consider how your actual customers need you to respond to them.
Personalization is key to creating a buzz-worthy experience, no matter your demographic. For example, if you’re selling small, high dollar items to older people, a handwritten thank you note with every order could make a real stir.
- Ask your social network. Your social media network is an endless source of referrals and information, so why aren’t you using it? Create a great piece of content, then ask your social media mavens to promote it, or simply ask for reviews from social media fans who have used your services. It doesn’t take a monumental effort to make waves, sometimes all you need is the power of your network.
- Host some giveaways. No matter what you sell, there are people who wish they could sample or get more of it inexpensively. Instead of just offering coupons, try hosting a limited-time giveaway. Facebook is a great place to start something like this, especially if your following is dedicated. Announce that you’ll give away something specific (or even something mysterious) at a certain time to a lucky person on your fan list, or someone who registers on your website. Make sure you stick to the cutoff times and other specific giveaway timing so that everyone has clear expectations.
- Use the buddy system. If you’re just getting off the ground, you may not have a massive social media farm to draw from or maybe you do, but need a new way to push your numbers even further. This is a great time to partner with another company that sells something related to your own. For example, if you have a tea shop and you partner with a housewares shop that sells teapots, the two of you can create joint promotions that raise awareness with both groups of customers at once. It always pays to have friends in eCommerce.
Growing your business is about making a stir, so if you want to grab more attention for your eCommerce shop, start generating some noise. These simple tricks can increase your loyal customers exponentially when applied correctly.
