In the last decade, the online subscription box industry has exploded in popularity, with thousands of subscription box services existing today. From pet products, to shaving supplies, to food and beverages, consumers are opting to have all kinds of products delivered to their doorsteps on a weekly, monthly, or quarterly basis.
Why are subscription boxes so popular with consumers?
- Subscription box fulfillment prevents customers from running out of consumable or disposable products such as dog treats, diapers, and paper towels
- Customers love the thrill of opening a surprise package and discovering what’s inside
- Customers love the ability to sample products without having to commit to buy them