As your business grows, you’re increasingly finding it difficult to reach into new markets or expand your share in the markets you’ve already penetrated.
Even your email campaigns are falling flat, but you’re just really not sure what to do about it. Have you considered taking advantage of one of the most time tested value-adding services for raising awareness of businesses anywhere?
Postal mail, part of the larger mail services category, is still alive and kicking and it’s an affordable way to grab attention. After all, there are a lot of voices fighting for competition in email, but fewer think to dedicate any effort to old fashioned snail mail.
Attention-Grabbing Mail Service Options
Have you been thinking about a mail-out campaign, but didn’t know how to get started? This is a great time to put one together and your favorite 3rd party logistics company’s literature fulfillment services can help you take yours from a dream to a reality.
Here are just three attention-grabbing mailing services that you can use to stir up new business from existing customers and win new ones:
- Poly bagging. Samples, beautiful catalogs and custom advertising pieces all deserve to look their best when they arrive at their destination. By choosing poly bagging, you can ensure that what leaves the distribution center is exactly what arrives at a potential customer’s doorstep.
- Where poly bagging is the Cadillac of mailing services, tabbing might be considered the Toyota. It’s a functional alternative, but very cost-effective and easy on the eyes. If you’re looking to create a low-budget mailer, like a single page fold-over flyer, tabbing is the solution to keeping your mailer together during its travels.
- Direct mail services. If you’ve ever tried to do a direct mail campaign yourself, you probably realize how many steps are involved before you even print the first label. You have to curate a mailing list, then check it for duplicate records and finally, compare it to the National Change of Address Directory. Hopefully your list has the right demographic data so you can properly target your mail campaign, otherwise, you may be wasting some percentage of your ad spend.
It sounds overwhelming, and if it’s not within your core competencies, it probably will be. A direct mail campaign is a big deal, there’s no joking about it. That’s why it’s a great thing to have a 3PL who can handle this kind of task for you. Just design the mailer, choose your demographic and area and let your fulfillment house do the rest. All you have to do is answer the phone when it starts ringing off the hook.
Choosing a 3PL with mail services is no small thing. In fact, it could be the difference between a mediocre sales season and one that’s out of this world. Make sure to ask any 3rd party logistics company you may be considering about their mail services or literature fulfillment options before signing up.
