To say the CBD industry is hot right now is an understatement. Worth billions of dollars, the industry has presented entrepreneurs and retailers with a lucrative opportunity, and many have begun selling a variety of CBD-related products online. If you are selling CBD products on your website, or are considering getting started, fulfillment is something that must be on your radar.
Why should I outsource CBD fulfillment?
Although lucrative, selling CBD products online can leave business owners feeling overwhelmed. Not only do you have to keep up with the everchanging laws and regulations regarding the shipping of CBD products, but you also must make sure that you are fulfilling orders in a way that is efficient and economical. Outsourcing to a team of CBD fulfillment experts helps retailers navigate the niche, offer fast shipping options at a lower cost, keep up with a large order volume, and provide better customer service.
Here, we will explain four reasons why many CBD merchants choose to outsource to a fulfillment services provider:
- Working with a CBD fulfillment company will help you navigate the niche, and stay up-to-date on the latest laws, regulations, and trends. It is not uncommon for the CBD industry’s shipping regulations to be revised, and this is only expected to continue as federal and state authorities define their regulatory stance. Partnering with a leading fulfillment services company like ShipWizard allows you to focus on your sales and marketing, while we make sure that all current laws and regulations are being abided.
- Fulfillment services can offer fast shipping options at a lower cost. More than one-third of online shoppers say that they will abandon their order if the delivery will take longer than a week, and nearly a quarter of online shoppers would abandon their order if no delivery date was provided. Amazon Prime started a trend with lightning fast shipping, and today’s consumers expect their orders to arrive almost as quickly as they placed them. Outsourcing CBD fulfillment allows you to offer two-day or next-day air shipping options, typically at a lower cost than if you were to ship the orders on your own.
- Outsourcing means better customer service and fewer mistakes. CBD products are ones that your customers will eventually run out of, and they will need to reorder. If they are satisfied with the products and service that they have received from your company, chances are that they will reorder from you. Not only does outsourcing CBD fulfillment allow you to ship orders faster, but it also enables you to provide better customer service, and make fewer mistakes than if you were fulfilling orders yourself. Leading 3PLs utilize the most cutting-edge technology, which will result in less delayed shipments and less disappointed customers.
- There is lots of money to be made in the CBD industry if you can keep up with orders. The United States’ legal cannabis market was worth $11.9 billion in 2018, and that number has only continued to increase. In fact, recent forecasts estimate that U.S. sales of CBD products could surpass $20 billion by 2024. Is your business prepared?
