Dietary supplements are a booming industry. In the US, about 58.5% of adults and 34.8% of children and adolescents used at least one dietary supplement in a recent 30-day period, with use increasing with age, income, and education. Multivitamins were the most common, used by 31.5% of adults and 23.5% of youth. Other popular supplements included omega-3s/fish oil, vitamin D, and calcium. The primary reasons for use were overall health and wellness and filling nutritional gaps in the diet.
That’s millions of Americans that could be potential customers for your eCommerce supplement store. Selling more dietary supplements, though, relies on understanding what’s driving consumers to purchase them in the first place.
Dietary Supplements are Trusted and in Demand
The rise in dietary supplements reflects larger lifestyle trends—health awareness, convenience, and personalization.
CRN found some predictable, but not wholly obvious, reasons for the increase in supplement demand, including:
- Increasing Focus on Preventive Health
Health-conscious consumers are taking a proactive approach to wellness. Instead of waiting for issues to appear, they are turning to supplements that support immune function, mental clarity, and overall vitality. As customers invest in preventive care, supplement brands are experiencing surging online sales that require efficient, scalable fulfillment to keep up with demand. For example, sales of products like vitamin D, probiotics, elderberry, and omega-3 fish oils have surged in response to the public’s interest in boosting immunity and maintaining long-term health. - Rise of Personalized Nutrition
One-size-fits-all health solutions are quickly becoming a thing of the past. Today’s consumers can take quick online quizzes and receive custom vitamin packs, formulated to match their specific age, activity level, or dietary sensitivities. For example, someone with a plant-based diet might order a monthly pack created to supplement iron and B12, while an athlete might subscribe to a tailored blend focused on recovery nutrients. - Growth of E-Commerce and Subscription Models
Shopping for supplements online is easier than ever. Digital storefronts allow customers to browse stress support capsules, hair and skin boosters, or children’s chewable vitamins with a few clicks—and, with subscription options, they can automate these refills for ultimate convenience. For example, a busy parent might sign up to receive a month’s worth of children’s chewable multivitamins delivered straight to their doorstep every month. Fulfillment providers like ShipWizard help these businesses manage inventory, scale for peak periods, and keep customers satisfied with timely, reliable shipping. - Influence of Social Media and Consumer Education
Social platforms have amplified health trends, with wellness influencers and fitness enthusiasts sparking interest in everything from adaptogenic powders to collagen blends. A trend-savvy consumer might learn about the benefits of a new superfood mix or probiotic supplement on their favorite feed and expect hassle-free delivery when they order. ShipWizard ensures that even as demand fluctuates with viral trends, customers get their orders quickly and accurately, bolstering satisfaction and fostering trust in the supplement brand.
The rise in dietary supplements reflects larger lifestyle trends—health awareness, convenience, and personalization. Behind the screen, fulfillment plays a crucial role in sustaining that growth.
Any warehouse or fulfillment center that stores medicine, vitamins, or any other health or dietary supplements is required by law to register with the U.S. Food and Drug Administration (FDA) and become cGMP compliant. cGMP stands for Current Good Manufacturing Practices, and it is the main regulatory standard that ensures the quality of pharmaceutical products.
When you work with a fulfillment services provider that adheres to cGMP regulations, you can rest assured that that quality is achieved, and that all products are being kept in pristine condition.
ShipWizard’s expert eCommerce fulfillment services keep supplement brands one step ahead by ensuring accuracy, compliance, and customer satisfaction with every shipment.
