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Is Your eCommerce Business Doing Social Media Right?
With the ability to target millions of people at once, everything about social media is a small business owner’s marketing fantasy. Too many jump in with both feet, though, hoping to pick it up as they go and instead end up frustrated and with little to show for their...
How’s The Usability On Your eCommerce Website?
2016 is the year to focus on user experience, or at least that’s what the businesses surveyed for Econsulancy’s 2016 Digital Trends report are saying. When it comes to marketing opportunities, optimizing the customer experience is leading the pack (22 percent) of...
Effective eCommerce Marketing On A Small Budget
Running a small eCommerce business means doing as much as you can with limited manpower and funding. When your marketing budget is skinny but you still want to post fat sales numbers, you have to squeeze value out of every effort. Here are some ways to get the most...
Three Tips For Attracting More Customers To Your Store Website
When the traffic to your website is more of a trickle than a roar, it can be frustrating enough to make you want to pack your bags. The truth is that attracting customers to your store website takes more than simply building it and hoping they will come -- you have to...
Four Ways To Come Up With A Great Business Name
What’s in a name? If you asked Shakespeare, he’d probably say very little -- but he wasn’t running a business in the Internet age. The name you choose for your company can have a huge impact on how customers see you and how well your company performs in the long run....