Dietary supplement use is at an all-time high, with 77 percent of Americans reporting they consume them. With this increase in the demand for dietary supplements, more eCommerce retailers have begun selling them on their websites.
Online retailers that sell dietary supplements have two options when it comes to fulfillment: they can either operate their own fulfillment center or outsource to a third-party logistics (3PL) company. Going the self-fulfillment route requires merchants to juggle many tasks, from making sure that your warehouse of inventory is organized and safe, to make sure that customers are receiving the correct orders quickly and cost-efficiently, to making sure that all regulations from the U.S. Food and Drug Administration (FDA) are being followed.
With this said, many merchants opt to outsource their dietary supplement fulfillment. Partnering with an experienced 3PL services provider offers a variety of benefits, including the following:
- A fulfillment services company knows the ins and outs of the industry and can provide better customer service.
- A 3PL can offer faster shipping options, typically at a lower cost.
- Outsourcing allows retailers to save on things like shipping, warehousing, staff, technology, and more.
- A 3PL specializing in dietary supplement fulfillment has expertise in FDA and cGMP regulations.
The last benefit listed is an especially important one, so let’s explain that in more detail:
Regardless of whether you’re managing your own fulfillment or outsourcing to a 3PL, the warehouse or fulfillment center that stores your dietary supplement products is required by law to register with the FDA and become a cGMP compliant warehouse. The reason for this is to ensure that the products are safe for human consumption, and won’t make people sick.