+1 800 967-0030

4 Tips For Making Your eCommerce Business Even More Successful

Your eCommerce business is up and running and you’re selling enough to justify the expenses, but you get the feeling that your business could do more. 

What’s an eCommerce business owner to do? There are lots of ways to increase your eCommerce sales, here are some of our favorites:

Monitor Your Numbers. Even if it seems like things are going well, you’ll have no way to know where you can improve if you’re not tracking your sales data. Even basics like the number of visitors versus the number of people who actually buy something can speak volumes. Choose a high quality tracking system and learn more about what motivates your customers (or lack thereof).

Embrace Mobile. Your customers are everywhere, so you need to be everywhere, too. For eCommerce, that means having a viable mobile presence as well as a website. You don’t necessarily need an app, but you must have a mobile-responsive site. According to the 2015 UPS’s Pulse of the Online Shopper report, 56 percent of your customers research products using a mobile phone and 58 percent have used a tablet for the job. Of those, 41 and 46 percent, respectively, have made a purchase. That’s a lot of sales to be missing out on.

Provide Detailed Product Descriptions. Have you ever purchased a product online without being entirely certain about its dimensions or the materials it was made from and were very disappointed when it wasn’t what you imagined? Your customers have, too — and they learn from those experiences. They’re far less likely to purchase items that aren’t described in vivid detail, even if your prices are seriously competitive. According to UPS, customers most want to see detailed product information (73 percent) followed by multiple images (59 percent) and customer reviews (55 percent). Sizing tools are also invaluable for eCommerce businesses that sell clothing.

Focus on Fulfillment. Customers are more focused than ever on the purchase experience. If you’re not offering the kind of fulfillment services they need, you’re not going to earn long-term customers. Instead of trying to save yourself a buck, think about what it takes to make your visitors loyal for life. Speedy checkouts, transparent order fulfillment and easy returns are invaluable cogs in the machine of eCommerce success. If your fulfillment is falling behind your order volumes because of a surge in business, consider partnering with a 3rd party logistics (3PL) firm that can give your customers the kind of service you’d want for yourself.

Once you have more data about your customers and are giving them more of what they want out of an eCommerce business, you may find you’ll have to expand rapidly to keep up with the demand. That’s a great problem to have, especially when you have a dedicated order fulfillment team to keep your products flying out of the warehouse quickly and efficiently.

 

March 31, 2016
Share This:

Related Posts

RECENT POSTS

3 Ways Good Fulfillment Leads To Happier Customers

In uncertain times, it’s truly unique and outstanding companies that survive. These resilient businesses not only innovate but also foster strong relationships with their customers and partners, ensuring they remain relevant and competitive in a rapidly evolving...

3 Reasons to Choose a cGMP Compliant Supplement Fulfillment Center

Selling dietary supplements online can be a seriously competitive (and complicated) business. First, the market is saturated with countless brands and products, making it difficult for new entrants to stand out and gain market share. Strict regulations from the FDA...

Boost Your Supplement Brand with Expert Fulfillment

Delivering your products quickly and safely is essential to your success as a supplement brand or ecommerce store owner. The global dietary supplements market, valued at $151.9 billion in 2021, is on track to reach $220.8 billion by 2027, with a projected CAGR of 6.4%...

TikTok Shopping: Turning Scrolls into Sales

Do you TikTok? TikTok has been dubbed the fastest-growing app in the world. At present, there are over 1.7 billion users worldwide. It’s where many of us are spending an increasing amount of our time - usage is up a whopping 70% Year on Year. With the launch of TikTok...

Elevate Your Cosmetics Brand with Expert Fulfillment

As a cosmetics brand or ecommerce website owner, you know that delivering your products quickly and safely is crucial to your success. The global cosmetics market was valued at over $617.2 billion in 2023 and is projected to reach $670.8 billion by 2024, growing at an...