+1 800 967-0030

What is Order Fulfillment?

Order fulfillment, in a general sense, is what you do after a customer visits your website, chooses an item, places it in their shopping cart and clicks “Buy Now.”

Order fulfillment takes time. Order fulfillment, and fulfillment services in general, include all the little things from choosing a package free of holes or dents from the shelf, packing it carefully and taking it to the shipper, as well as managing the inventory for that item and handling returns if the item is defective or damaged. Growing companies don’t always have the manpower to keep up with their orders, frustrating customers who aren’t willing to wait days for their packages to ship.

Luckily, there are companies that will step in and help businesses large and small with their order fulfillment. These order fulfillment services take over some or all of the steps involved, freeing your small businesses to focus on servicing your customers instead of packing boxes. If your company is outgrowing its storage space, both warehousing and distribution services are available to help you manage your expansion more efficiently.

Is there a difference between a fulfillment service and a shipper? Unlike shipping services, which only move your package from Point A to Point B, order fulfillment services make sure that the merchandise is carefully packed and presented so that your customers are constantly “wowed.” Integrated warehousing and distribution speed up the process, allowing your fulfillment team to immediately pull items from your warehouse space and ship them right away. Customers want to receive their orders as soon as possible, and with a little help, the time it takes to get product from your warehouse to your customers can decrease dramatically.

Get more customers with good order fulfillment. Getting your customers’ attention is only one step in the sales process — once they’ve found you and made a purchase, how you handle their order will determine if they order again. By contracting with a company that specializes in ecommerce order fulfillment, you can rest assured that not only did you bring on a new customer, but also that you’ll keep them, even if they need to return or exchange their order.

April 25, 2014
Share This:

Related Posts

RECENT POSTS

Why ShipWizard Is the Fulfillment Partner Your Business Deserves

If you operate an e-commerce business, finding the right third-party logistics (3PL) partner can make or break your success. Welcome to ShipWizard—where we turn the chaos of order fulfillment into smooth sailing for your business! If you’re searching for a 3PL partner...

Smart Strategies for Smooth Vitamin Fulfillment

Vitamin Order Fulfillment: A Prescription For Happy Customers The body needs 13 essential vitamins to function properly, and yet 90% of Americans are vitamin deficient. If your online store sells vitamins, this spells out a significant market. According to a recent...

5 Clothing Fulfillment Challenges and How ShipWizard Solves Them

Are you ready to dress your e-commerce business for success, your brand for your runway? Clothing is one of the most popular e-commerce categories. The online share of total retail sales of apparel and footwear in the US was 34.4% in 2021 - that means 34.4% of...

Hot Deals, Cool Shipping: Summer 2025 Fulfillment

Make Your Online Store Sizzle This Summer As the sun climbs higher and the days grow longer, summer 2025 is bringing a wave of must-have products that are flying off virtual shelves—and savvy sellers are turning to ShipWizard to keep up with the seasonal rush. From...