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3 Reasons To Start Outsourcing Your Literature Fulfillment

Even in the era of all things digital, businesses like yours need to send literature to clients, prospective clients and even cold leads.

Keeping up with the demand can be a massive effort, requiring extra labor and time that you really can’t afford. Fortunately, there’s a solution for your paper-based woes: literature fulfillment. It’s one of the easiest things you can outsource and doing so can save you plenty of headaches.

Getting Started Outsourcing Your Literature Fulfillment

Your catalogs, brochures, postcards, sales presentations and other literature aren’t going to mail themselves, but they seem to always get shoved to the side when things get too busy at your business.

It’s easy to put literature fulfillment off until tomorrow, until that tomorrow is months past when you should have sent something out. There’s no shame in it, but there is help to prevent this problem spiraling out of control permanently. Your 3rd party logistics company can take over the job and keep your literature fulfillment machine running on time!

Here are just three great reasons to partner with a 3PL for literature fulfillment:

  • Eliminating the headache of storing paper assets. Sure, it’s fun to have so much paper-based in your building, but it’s also a huge waste of space you could be using for other purposes.

    With literature fulfillment, your 3PL stores the paper for you, even if you have lots of paper assets. This also keeps those paper assets clean and ready to go at a moment’s notice.

  • Creating more agile materials. Right now, you have stacks of printed materials waiting to be sent out to future callers. They’re all the same and each one is already packaged in an envelope, stamp included.

    This way, you can grab what you need to send out, put a label on it and call it a day. But what if your leads could select the materials they wanted to receive, your printer kicked out a personalized letter to introduce the lot and the fastest, least expensive shipper was chosen every time? It’s not a fantasy, it’s print on demand.

A 3PL with print on demand will not only make your literature fulfillment simple, your leads will be impressed with the level of personalization that’s possible. This is also a great option if your offerings change regularly. This way, you won’t have to deal with a stack of papers that are completely useless when one offer runs out.

  • Having a team of shipping experts at your disposal. Using a 3PL for literature fulfillment has a lot of benefits. Not only will your materials be fulfilled quickly and accurately, you’ll be able to take advantage of the discounts that your 3PL partner has negotiated based on its overall volume.

    If it makes more sense to kit you materials, that’s also an option to help speed up customer service. Just ask your 3PL team how they can make your literature fulfillment easier. You may be surprised at all the great ideas they come up with.

It can be hard to let go of jobs you’ve always handled for your business, but of all the things you can outsource, literature fulfillment is one that only gets better with some help. Make sure to ask your prospective 3PL detailed questions about their literature fulfillment options before you sign on. You want to be sure they can provide all that you need for today and tomorrow.


November 14, 2018
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