+1 800 967-0030

3 Ways A 3PL Can Help Power Your Travel Marketing Efforts

Travel marketing demands clever concepts and unique delivery in order to convince potential visitors that your destination is the place to spend their potentially once a year budget with you.

It’s a big sales job, after all, there’s no way to return a vacation that wasn’t the best fit. Leads are understandably careful when making travel decisions, you have to be at the top of your game to win their hearts and minds…and reservations and bookings.

From the paper your brochures are printed on to the attitude of the person who answers the phone, the little details matter.

Give Your Travel Marketing a Boost with the Help of a 3PL

What you’ve got going right now is pretty great, there’s no doubting it, but the labor, mess and constant stress of keeping your marketing efforts going is taking its toll. For that, there’s only one answer: get some help sooner rather than later.

A 3rd party logistics company, or 3PL, can take some of the most labor-intensive parts of your advertising campaigns off your shoulders. Here are a few ways that working with a 3PL can lighten your load:

  • Two words: literature fulfillment. If you’ve never heard of literature fulfillment, today is your day. Instead of your having to find the brochures and other printed materials that you leads are requesting, then mailing them out in some reasonable time frame, a 3PL can take care of it all.Just like with packages, your fulfillment partner moves literature fulfillment through its system rapidly, getting orders out to your future customer’s doorstep faster than you could on your own because of the many automations possible in a fulfillment house.
  • Setting the right mood. Your basic travel lit can go out in a plain envelope, or our mail services team can work with you to develop a mailing that starts with the packaging and works its way through your materials.Who says that your hotel, resort or other destination has to be limited to the a few brochures? DVDs, catalogs, glossy photos and anything else you want to throw at the effort can easily be put together into ready-to-mail kits so that when someone requests more information, they get what they are looking for.
  • Keeping the momentum going. It’s the easiest thing in the world to send out the first round of materials to a prospect, but many people can’t make a decision based on a single touch from you.Instead, they need you to check in and nudge them a bit, but that’s where a lot of small businesses fail because they simply don’t have the resources to dedicate to it. A 3PL, however, can keep the barrages going, no matter how many you think you need to send. Their manpower is at your disposal 24/7.

A 3PL partner can be an indispensable member of your team, especially when you’re selling dream vacations. You’ll need their expertise to stay agile and keep the dream alive beyond the first mailer.

November 21, 2018
Share This:

Related Posts


Holiday-Proof Your Website

According to the National Retail Federation, holiday sales for 2022 are expected to increase between 6% and 8% over 2021. Furthermore, NRF predicts that online and other non-store sales will increase between 10% and 12% to between $262.8 billion and $267.6 billion....

Fulfillment Services in Fort Lauderdale, FL

3PL Services Serving Fort Lauderdale, FL If your e-commerce business is based in or near Fort Lauderdale, FL, chances are, you are familiar with the benefits of third-party fulfillment services near you. World famous for its expansive canals, Fort Lauderdale is loved...

3 Tips To Earn Customer Loyalty

Cracking the Customer Loyalty Code The latest statistics about customer loyalty show that as much as 97% of consumers are loyal to at least one brand. Food (62%), fashion (57%), and personal electronics (44%) are three areas where clients tend to show more loyalty...

How to Choose a 3PL for Your SquareSpace Store

Outsource Fulfillment To A SquareSpace-Friendly 3PL  If you use SquareSpace, you are familiar with the easy-to-use, all-in-one website builder tool. Created in 2004 as a solution to enable people without web development skills to build and maintain their own websites,...

Holiday Order Fulfillment

Happy Holidays, Now Let’s Ship Some Orders  The Q4 holidays make up the busiest shopping season of the year, every year. In 2022, US holiday retail sales are expected to reach $1.3 trillion, a 3.3% increase over 2021. Holiday ecommerce is expected to grow 15.5% to...