+1 800 967-0030

4 Approaches To Getting Shipping Done Right

Shipping can be a challenge for businesses large and small.

There’s a lot to consider in a world where Amazon’s massive fulfillment operation is the mark to match. Even if you’re not looking to fulfill orders at lightning speed, there are many other factors you should weigh when developing your approach to shipping.

If You Can’t Beat ‘Em, Try Something Else

It’s difficult to fulfill orders at the same speeds as Amazon and Walmart, but that doesn’t mean it’s time to give up. Instead, you can take a different approach that will be as valuable to the end customer and compensate for the extra day or two it takes to move your package from the fulfillment center to the front porch.

Other successful approaches might include:

  • Really understanding your customers. Sometimes the truth is that your customers aren’t expecting as much as you think they are. They may be happy to wait a week when free shipping is involved. Survey your customer base on delivery times and find out what you’re actually dealing with.Your order fulfillment should be necessarily limited by a cost margin, if you can make some of that up with slower shipping, there’s no reason not to.
  • Play around with some models. Playing the “what-if” game can get you into a lot of trouble in your personal life, but in business they call that “modeling.”With logistics, modeling is a good way to figure out where you are, where you need to be and what it’s going to take to get there. Sometimes you even find secret paths you hadn’t considered before.
  • Maintain transparency. You know, many customers are just as happy with regular shipping speeds when they know exactly where their package is at all times. It may take a little extra effort on your part, but keeping an eye on shipments and shippers can also reveal new ways to improve on the system you’re using. It’s kind of a win-win.
  • Creating the ultimate last mile experience. You can’t compete with the big retailers, but you can certainly provide a unique and pain-free last mile experience. Say, for example, that you sell flat-packed furniture. Instead of just dumping a box on the front porch, maybe your team builds the item ahead of time and delivers it gently to the perfect spot in the customer’s living room. Now that’s going above and beyond!

There’s really no one way to get shipping right, there are only lots of little things to try that can mesh together into a cohesive whole. From your warehouse, through your supply chain and down the last mile, there’s always room for improvement in the world of modern order fulfillment.

February 06, 2019
Share This:

Related Posts

RECENT POSTS

Holiday-Proof Your Website

According to the National Retail Federation, holiday sales for 2022 are expected to increase between 6% and 8% over 2021. Furthermore, NRF predicts that online and other non-store sales will increase between 10% and 12% to between $262.8 billion and $267.6 billion....

Fulfillment Services in Fort Lauderdale, FL

3PL Services Serving Fort Lauderdale, FL If your e-commerce business is based in or near Fort Lauderdale, FL, chances are, you are familiar with the benefits of third-party fulfillment services near you. World famous for its expansive canals, Fort Lauderdale is loved...

3 Tips To Earn Customer Loyalty

Cracking the Customer Loyalty Code The latest statistics about customer loyalty show that as much as 97% of consumers are loyal to at least one brand. Food (62%), fashion (57%), and personal electronics (44%) are three areas where clients tend to show more loyalty...

How to Choose a 3PL for Your SquareSpace Store

Outsource Fulfillment To A SquareSpace-Friendly 3PL  If you use SquareSpace, you are familiar with the easy-to-use, all-in-one website builder tool. Created in 2004 as a solution to enable people without web development skills to build and maintain their own websites,...

Holiday Order Fulfillment

Happy Holidays, Now Let’s Ship Some Orders  The Q4 holidays make up the busiest shopping season of the year, every year. In 2022, US holiday retail sales are expected to reach $1.3 trillion, a 3.3% increase over 2021. Holiday ecommerce is expected to grow 15.5% to...