When you think of growing your business, you probably mostly focus on digital marketing efforts and making your customers unbearably happy—but there are other ways to help your business grow.
Literature marketing, for example, is a tried-and-true tool for every type of business owner, but one that’s largely neglected because of the large amount of time involved in packing, addressing and mailing.
Outsourcing your literature marketing, known as literature fulfillment, can solve two problems at once. You’ll get your time back so you can dedicate it to other important parts of your business and your literature will be professionally produced, packed and mailed, giving your presentation that much more impact.
Here are just three of the ways that literature fulfillment services can help you grow your business:
- Building awareness of your product line with catalogs. Most of the time, it’s a great deal cheaper for companies like yours to sell more things to customers who have already made a purchase than to find brand new customers again and again.You don’t even have to do anything overly complicated to win new sales, sometimes dropping a nice glossy catalog in with orders is enough to prompt another purchase. Catalogs might seem like a simple sales tactic, but they continue to be a highly effective one. After all, customers can’t buy things they don’t know about.
- Designing efficient direct mail marketing campaigns. 3PLs that offer literature fulfillment typically also have lettershops that can offer the very best in addressing technology. These companies keep their databases updated, virtually eliminating mail returned for bad addresses. The rest gets into the hands of the intended recipients. According to a joint survey by Fractl and Moz, 53.5 percent of consumers say that direct mail is still an effective way to attract their business.
- Shipping sales kits to retailers and potential marketing partners. Sales kits so rarely get the attention they deserve, but for many companies that sell items that could be marketed to stores or cross-sold by other eCommerce sites, a quality sales kit can mean an incremental boost in sales right away.
By giving your brand or product a medium through which to speak directly to product buyers and other B2B decision makers, you’re initiating a potential relationship that ultimately can result in access to an entirely new market you might not have been able to penetrate alone.
Print is far from dead, in fact it’s an effective way to boost sales. Customers and potential business partners alike appreciate having paperwork in hand that they can mull over when making those tough purchasing decisions. Customers, too, appreciate the tactile experience that direct mail can bring. Literature fulfillment can expand your marketing efforts exponentially. Be sure to ask your 3PL how it can supercharge your advertising plan.
