Travel marketing demands clever concepts and unique delivery in order to convince potential visitors that your destination is the place to spend their potentially once a year budget with you.
It’s a big sales job, after all, there’s no way to return a vacation that wasn’t the best fit. Leads are understandably careful when making travel decisions, you have to be at the top of your game to win their hearts and minds…and reservations and bookings.
From the paper your brochures are printed on to the attitude of the person who answers the phone, the little details matter.
Give Your Travel Marketing a Boost with the Help of a 3PL
What you’ve got going right now is pretty great, there’s no doubting it, but the labor, mess and constant stress of keeping your marketing efforts going is taking its toll. For that, there’s only one answer: get some help sooner rather than later.
A 3rd party logistics company, or 3PL, can take some of the most labor-intensive parts of your advertising campaigns off your shoulders. Here are a few ways that working with a 3PL can lighten your load:
- Two words: literature fulfillment. If you’ve never heard of literature fulfillment, today is your day. Instead of your having to find the brochures and other printed materials that you leads are requesting, then mailing them out in some reasonable time frame, a 3PL can take care of it all.Just like with packages, your fulfillment partner moves literature fulfillment through its system rapidly, getting orders out to your future customer’s doorstep faster than you could on your own because of the many automations possible in a fulfillment house.
- Setting the right mood. Your basic travel lit can go out in a plain envelope, or our mail services team can work with you to develop a mailing that starts with the packaging and works its way through your materials.Who says that your hotel, resort or other destination has to be limited to the a few brochures? DVDs, catalogs, glossy photos and anything else you want to throw at the effort can easily be put together into ready-to-mail kits so that when someone requests more information, they get what they are looking for.
- Keeping the momentum going. It’s the easiest thing in the world to send out the first round of materials to a prospect, but many people can’t make a decision based on a single touch from you.Instead, they need you to check in and nudge them a bit, but that’s where a lot of small businesses fail because they simply don’t have the resources to dedicate to it. A 3PL, however, can keep the barrages going, no matter how many you think you need to send. Their manpower is at your disposal 24/7.
A 3PL partner can be an indispensable member of your team, especially when you’re selling dream vacations. You’ll need their expertise to stay agile and keep the dream alive beyond the first mailer.
