+1 800 967-0030

Ads & Packaging: A Way To Save On Shipping?

Marketing is often an experimental art and it doesn’t always go over well when placed in an unconventional location.

For example, when dotcom companies branded people with their logos as “living billboards” in the early to mid 2000s, it was ultimately chalked up to a failed experience despite websites sometimes spending tens of thousands of dollars for a single tattoo advertisement.

A new approach that’s gaining some traction is a little less controversial, but just as experimental: printing advertisements on shipping boxes.

Can You Save Money By Selling Ad Space?

Large organizations like the United States Postal Service and Amazon have danced with the idea of adding branding to their packaging.

The cost for a single brand to advertise on these shipping boxes was steep, but it was also not without risk. Even though consumers spend much more time opening a package than they would looking at a website with branded messages, people still don’t expect to see advertising on a box.

One of two things became serious risks right away: Either people would ignore the ads since they weren’t expected, or they would be turned off by the ads because packaging, much like the human body, has never been a vehicle for marketing.

Despite the risks, there could be a huge boon to jumping into package advertising now, before everyone is doing it. Not only would a properly placed, properly priced package imprint potentially draw a lot more eyes due to the sheer novelty, advertising on innocuous areas like packing tape is slowly becoming the norm for the Internet’s eCommerce giant, Amazon.

This could be an incredible way to offset your shipping costs, if you can convince other companies that your shoppers are also their own demographic and likely to buy something due to the cross-exposure.

Of course, there will be additional costs involved in having these custom ads designed and printed, so you’ll need to account for that when pricing your spots. A good 3rd party logistics firm with a print shop could create these ads for you, potentially reducing costs and certainly reducing headaches. 

What if Nobody Bites?

For smaller SMBs, it may be difficult to convince a bigger brand or even a local company to contribute to your carton marketing, but don’t despair.

Your shipping boxes are also great places to advertise your own products and services. Why not? You already own the space and the cost of printing small logos or marketing messages can be affordable. While this won’t reduce your shipping costs upfront, it may encourage existing customers to spend more with you or create awareness about a little-utilized service.

Even though it’s hard to know what the future holds for packaging advertisements, they’re certainly worthy of experimentation. Unlike human billboards, packaging imprints aren’t permanent and can be pretty budget-friendly if done correctly. The trick will be to design ads that are not only targeted to your audience, but somehow trackable so you know which pieces are hitting hard and which need to be replaced.

July 20, 2017
Share This:

Related Posts


Is Your Business Ready for Bikini Season?

Are you ready for bikini season 2024? And we don’t mean stocking up on sunscreen, increasing your workout schedule, or planning your summer getaway. If your online store caters to the summer’s most in-demand items, now is the time to get your inventory and online...

5 Clothing Fulfillment Challenges and How ShipWizard Solves Them

Are you ready to dress your e-commerce business for success, your brand for your runway? Clothing is one of the most popular e-commerce categories. The online share of total retail sales of apparel and footwear in the US was 34.4% in 2021 - that means 34.4% of...

How To Compete With Bargain Fashion Sites In 2024

Bargain sites like Temu are known for their affordable prices and wide selection of trendy fashion items. However, they often sacrifice quality and customer service in favor of low prices, leading to mixed reviews from shoppers. If you've found yourself in the ring...

From Cart To Canvas: Arts and Craft Supplies Fulfillment

The arts and crafts and DIY scene is booming, and it's not hard to see why. More people are craving hands-on activities to break away from screens and express their creativity. DIY projects offer a chance to make personalized, eco-friendly creations while connecting...

Prescription for Perfection: Nutraceutical Fulfillment in 2024

The global nutraceuticals market was valued at USD 425.57 billion in 2022 and is expected to reach USD 693.06 billion by 2028, growing at a CAGR of 8.47% during the forecast period. If you are in the nutraceuticals business, this is probably not a big surprise for...