+1 800 967-0030

Don’t Let Fulfillment Needs Risk Your Holiday Sales (Part 2 of 2)

This post is part two in a two-part series. Read part one here.

Are you ready for the holiday season? Do you know what your customers’ expectations are and are you prepared to meet (and exceed) them? This holiday season – and year-round – be sure to be prepared and to do so early.

How to Prepare (and Excel) This Holiday Season

With the likely increase in ecommerce sales and customer expectations based on last year’s deliveries (or lack thereof), ecommerce stores need to use a strategic plan in order to keep everyone happy.

It starts by working with the right fulfillment center. Before an order is placed, you need to communicate with your fulfillment or dropship partners about the expected increases in demand. Take time now to review last year’s sales numbers and apply the expected industry wide increases. Creating an accurate holiday forecast for orders can help both you and your fulfillment center prepare for the season.

Your holiday forecast should also include any special sales, extended service hours (if you operate a brick and mortar store in addition to ecommerce), free shipping offers and anything else that could take your sales and delivery needs outside of normal range. As the holiday season stats to ramp up, check in daily with important numbers for freight, customer service, technology and payment so that everyone is on the same page.

In addition to working with your fulfillment center, you should make things easier for your customers by providing late shipping cutoffs – but not too late. Consumers expect to be able to use express shipping and get what they want when they want it. Streamline your shipping processes by asking your fulfillment center to evaluate your process and make any changes now. For example, you can save money – and time – by working with a 2-day shipping service rather than focusing on air vs. ground.

Use free shipping strategically. Consumers may abandon carts due to high shipping costs – and the likelihood that they’ll abandon during the holiday season is even higher. Over half of shoppers are willing to add more to their order to qualify for free shipping – so use this to your advantage! Consider suggesting complementary products during checkout so consumers can easily add to their order and qualify. Be sure to publicize your free shipping through email marketing and throughout your site so the threshold for the discount is obvious.

Keep customers informed. Finally, keep your customers in the loop through email, social media and on your website. Don’t be afraid during this busy season to email as often as necessary to let customers know that orders have been received, items have been packed and items have shipped. Communication will help improve the customer experience during this hectic time and keep you in their good graces.

 

December 02, 2014
Share This:

Related Posts

RECENT POSTS

Avoid These 3 Common Order Fulfillment Mistakes With Shipwizard 3PL

Order fulfillment is a multi-step process that requires a complex dance of coordination. Mistakes are common along the way, as businesses grow, change suppliers or add new products, all while customer expectations change in response to market trends. At ShipWizard, we...

Outsource Fulfillment To A WooCommerce-Friendly 3PL

As a WooCommerce-based merchant, chances are, you are very familiar with the primary e-commerce plugin for WordPress and its capabilities. The WooCommerce plugin is downloaded over 30,000 times every day from WordPress.org. 8.7% of all websites use WooCommerce....

Find A 3PL Partner for your Tempe, AZ Business

If you run a business in Tempe, AZ, we know you need to get your product stored securely and be ready for fulfillment at a moment’s notice. Tempe is consistently rated as one of the best places to live in Arizona and is among the top “boomtowns” in the country. It is...

Gearing Up For Fall Supplement Season

The back-to-school season is upon us, which means the cold and flu season is right around the corner. The exact timing and duration of flu seasons varies, but according to the CDC, influenza activity often begins to increase in October. Consumers are stocking up on...

Back-To-School Order Fulfillment

Is Your Order Fulfillment Process Ready for Back-To-School Season? We are reaching the end of the summer and, to many school districts across the country, that means it is time to think about the kids heading back to school. Shopping for back to school is a yearly...