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E-commerce Trends to Expect in 2024

E-commerce is never at a standstill, with new tools, technologies, and shopping behavior popping up almost daily. In 2023, we witnessed the rise of generative AI, a transformative force with the potential to usher in unprecedented changes. As we approach 2024, more changes will shape the industry. ShipWizard, your trusted 3PL fulfillment service with expertise in returns management, is here to guide you through the e-commerce trends to expect in the coming year. By staying informed and implementing the right strategies, you can position your e-commerce business for success in 2024 and beyond.

Swipe, Watch, Shop: The Short-Form Video Retail Revolution

Short-form videos have already been a game-changer for marketing, and their influence will continue to grow in the coming year. 73% of consumers prefer to watch a short-form video to learn about a product or service. These bite-sized, engaging clips, often seen on platforms like TikTok and Instagram Reels, offer a dynamic medium for product showcases, reviews, and demonstrations. With their ability to capture attention quickly and convey information effectively, short-form videos have become powerful tools for boosting brand awareness and driving sales.

Small business owners are exploring creative ways to use TikTok and similar platforms to showcase their products, engage with a younger demographic, and drive brand awareness. If your business is not already producing video content, 2024 is the year to join the TikTok crowd. 

Augmented Reality (AR) Shopping: Where Reality Meets Imagination

Augmented Reality (AR) is revolutionizing the way consumers shop online. In 2024, expect to see more small businesses integrating AR technology into their e-commerce platforms. By seamlessly blending the digital and physical worlds, AR enables shoppers to visualize products in their own environment before making a purchase. Whether trying on virtual clothing, placing furniture in their living room, or previewing how makeup will look on their face, AR enhances the decision-making process by providing an immersive and interactive exploration of products. This technology not only offers convenience but also boosts confidence in buying decisions, reducing the uncertainty that often accompanies online shopping. As AR continues to evolve and become more accessible through mobile apps and smart devices, it promises to redefine the retail landscape, offering a personalized, engaging, and highly informative shopping journey for consumers worldwide. If you are struggling with low conversion rates, 2024 may be the year to test Augmented Reality for your shop.

Tailored to Click: Personalized e-Commerce

Personalization is a game-changer for e-commerce, and it’s only getting more sophisticated. By analyzing data such as past purchases, browsing history, and demographic information, e-commerce platforms can curate product recommendations, send personalized emails, and create dynamic website content that resonates with the shopper. With personalization, you can show relevant products to your customers based on their browsing history. This has the potential of higher conversion rates. According to a report by e-commerce personalization platform and consultancy Monetate, personalized product recommendations can increase conversion rates by up to 8%. Personalized product recommendations can help cross sell and upsell complementary or higher-value items. In 2024, e-commerce businesses will invest in AI-driven personalization tools that tailor product recommendations and content to each customer’s preferences and behavior. 

Returns Management Is Non-Negotiable

As e-commerce grows, so does the volume of returns. In a post-Covid world, as e-commerce sales continue to grow, online returns have moved in the spotlight. The average e-commerce return rate is estimated to be 20-30%, with the clothing category seeing the highest rate of returns at approximately 25%. The majority of e-commerce returns (60%) are due to fit or quality issues. The cost of e-commerce returns is estimated to be $400 billion annually in the United States. A convenient and efficient returns process is now a key competitive advantage for omnichannel merchants. The ways in which customers can return items (in store, by mail, or at a third-party dropoff location) can affect brand loyalty and, ultimately, sales. Businesses know that effective returns management is a must-have for customer satisfaction and cost control. To handle the volume of returns and rising consumer expectations, businesses are adding workers, increasing warehouse space, and establishing separate departments to handle reverse logistics. 

Navigate 2024 With Ease With ShipWizard by Your Side

In 2024, small business owners in the e-commerce space must be prepared to adapt to the ever-evolving landscape. By embracing technology and personalizing customer experiences, you can position your business for success. Additionally, don’t underestimate the importance of efficient returns management, which can make or break your customers’ experience. ShipWizard is here to support you with expert fulfillment services, ensuring that you can thrive in the competitive world of e-commerce. We manage the entire merchandise returns process for you and your customers, from the point when your customer decides to return an item to receiving the return on our end to processing it accordingly. By implementing efficient returns workflows, we not only minimize the impact of returns on your bottom line but also ensure that returned items are quickly assessed, refurbished (if necessary), and returned to your inventory, reducing the time they spend as unsellable assets.

Stay ahead of the curve, stay flexible, and stay connected with your customers. Here’s to a prosperous and innovative 2024 for your e-commerce business!

December 01, 2023
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