+1 800 967-0030

Four Ways To Come Up With A Great Business Name

What’s in a name? If you asked Shakespeare, he’d probably say very little — but he wasn’t running a business in the Internet age.

The name you choose for your company can have a huge impact on how customers see you and how well your company performs in the long run. If you’re looking for something creative and memorable, consider these tips:

Keep it simple, but with a bit of zing. There’s a lot to be said about a business name that is simple, easy to spell and easy to remember. However, if you choose something too plain, you can quickly get lost in the sea of noise. Whatever you do, avoid unusual spellings, made up words and words thrown together in a rushed effort to come up with any name at all in time for your opening. Take your time, naming is important.

Say something about your business. Businesses have a long tradition of naming themselves after what they do, either by including the sector in the name somehow or by using a word that tips customers off about what a company might offer. By choosing a name related to your sector, or one that at least brings your sector to mind, your customers will know immediately that they’re at the right place, online or off.

Don’t fence yourself in. When you’re choosing a name, especially for an eCommerce business, it’s important that you don’t tie yourself down. This means no names that are place-oriented unless there’s some way that can be expanded to include other regions. Names that limit the scope of your business can also be painful down the road if you intend to expand into additional specialties.

Make sure you can register the domain. When you choose a name, you should immediately check to see if the domain name is available. Don’t settle for .net or .org unless you’re prepared to put extra money into marketing. People expect to see yourdomainname.com and will tend to assume that’s a given. If you have a really killer name in mind, but the domain isn’t available with a .com ending, try a clever, but memorable substitution before you grab a lesser option.

When all else fails, you can hire a company that specializes in business naming and branding to help you come up with a winner, but the process can be quite costly. The company that named Powerbooks, Blackberries and the Intel Pentium charges about $80,000 for its services and it can take up to six months to find just the right name.

Once you finally choose a name for your company, either suggested by a pro or developed by you and your staff, you can settle in to the day to day of running your business. After all, your efforts at managing your orders, warehousing and distribution will help your young business grow its reputation and make its new name something to be proud of.

 

 

April 19, 2016
Share This:

Related Posts

RECENT POSTS

Holiday-Proof Your Website

According to the National Retail Federation, holiday sales for 2022 are expected to increase between 6% and 8% over 2021. Furthermore, NRF predicts that online and other non-store sales will increase between 10% and 12% to between $262.8 billion and $267.6 billion....

Fulfillment Services in Fort Lauderdale, FL

3PL Services Serving Fort Lauderdale, FL If your e-commerce business is based in or near Fort Lauderdale, FL, chances are, you are familiar with the benefits of third-party fulfillment services near you. World famous for its expansive canals, Fort Lauderdale is loved...

3 Tips To Earn Customer Loyalty

Cracking the Customer Loyalty Code The latest statistics about customer loyalty show that as much as 97% of consumers are loyal to at least one brand. Food (62%), fashion (57%), and personal electronics (44%) are three areas where clients tend to show more loyalty...

How to Choose a 3PL for Your SquareSpace Store

Outsource Fulfillment To A SquareSpace-Friendly 3PL  If you use SquareSpace, you are familiar with the easy-to-use, all-in-one website builder tool. Created in 2004 as a solution to enable people without web development skills to build and maintain their own websites,...

Holiday Order Fulfillment

Happy Holidays, Now Let’s Ship Some Orders  The Q4 holidays make up the busiest shopping season of the year, every year. In 2022, US holiday retail sales are expected to reach $1.3 trillion, a 3.3% increase over 2021. Holiday ecommerce is expected to grow 15.5% to...