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Industry Spotlight: Sporting Goods Logistics

When your business is sporting goods, it can be pretty frightening to try to manage the complicated logistics required to keep the right merchandise flowing to the right customers at the right time. You can save the headache and turn that work over to a fulfillment house that handles sporting goods logistics, instead!

Sporting Goods Logistics in Action

You might be wondering just what sporting goods logistics services can offer your business. After all, you’ve been juggling this for a while and it seems pretty straightforward. The truth is that sporting goods is one of the most challenging types of logistics services because of the seasonal nature of your products.

Here are a few ways that a 3PL can make an immediate difference in your sporting goods business:

  • Agile supply chains. Your supply chain needs to be flexible and ready to switch gears at any moment. One store may suddenly need a box full of beach gear because the weather has turned unexpectedly warm near the coast, while another area is experiencing an extra long winter and will need a change of inventory to accommodate all the indoor sports enthusiasts. A good fulfillment service can help you move inventory to the place where it’s needed the most.
  • Good inventory control. Having too many bikes at the end of the fall or an excess of snowboards when the snow starts to melt can be a major problem for sporting goods stores. Instead of wasting a lot of money warehousing items that are out of season, or getting them out on clearance, 3PLs can help you figure out just how many of each item to keep in stock. You want enough to cover supply and any surprises, but not so many that they cost you more than you made on the line-up.
  • Focus on data collection. Along with warehousing and distribution, your sporting goods logistics company is looking at places where it can collect data. Whether that’s to help maintain inventory, to ensure that packages are being shipped in a timely manner or to help speed up the fulfillment process, a focus on data collection means your 3PL always knows what’s going on, from the moment they’re notified your merchandise is coming to the warehouse to the moment customer orders arrive at their destinations.

Even if you’ve never worked with a sporting goods logistics company, it’s a great idea to consider adding one to help really bring your business to life. Not only will you save valuable time you could be spending on other tasks, your products will get to their destination faster and more accurately than ever.

 

April 27, 2017
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