+1 800 967-0030

Is Your Business Both Local And Global?

As worldwide online sales continue to grow at rates of 15 to 20 percent per year, many eCommerce companies are looking to place themselves in new and emerging markets.

The trouble, it seems, according to The 2015 Pitney Bowes Global Online Shopping Study, is that many eCommerce sites that would attract a global audience are failing to meet the needs of a huge potential customer base.

“In today’s global marketplace, ecommerce is continuing to connect the world’s economies in new ways, making it possible for brands to sell, compete and expand their footprint,” stated Lila Snyder, President of Global Ecommerce at Pitney Bowes, in a press release. “By focusing on the consumer – what they want and how they like to shop – brands can develop the right roadmap to achieve global ecommerce success.”

To Be Global, Think Local

You have a huge untapped group of customers out there that want your products badly, but they’re struggling to finish their orders for a number of very easy to solve reasons.

According to Pitney Bowes, 29 percent of global buyers have been deterred by not being able to read product descriptions in their native languages. Another 25 percent turn back when the products aren’t listed in the customer’s native currency and 27 percent are denied when they discover you can’t process the credit cards of their home country.

The other big problems that global customers regularly experience involve order fulfillment. This is a trickier one, since global fulfillment services can vary so widely and there are often a number of hand-offs when packages travel far overseas. China, for example, has access to major American shippers, but those shippers are routinely forced to use local delivery companies for a shipment’s last mile because of inaccessibility or lack of permission to deliver in certain areas.

Global Fulfillment Services Make It Easy

As an eCommerce business, you’re not expected to know the ins and outs of shipping to your global markets, but those customers still need the expertise of someone who does.

Partnering with a 3PL that provides global fulfillment services is the obvious answer — not only will your new partner ensure that your products make it all the way to their destination, they’ll know if you need to make your customers aware of any extra costs or time delays involved.

In fact, by integrating your 3PL’s customer web portal, your global customers can stay as informed about their order’s progress as your domestic ones. International eCommerce shoppers want to buy from American shops, in fact the U.S. remains the most desirable eDestination, with 71 percent preferring to shop here than anywhere else. The trick, then, is to make your global customers feel as at home as your local customers.

You can tap into whole new markets with a little web ingenuity. Increased attention to developing local versions of your site for global shoppers with the help of a 3PL who provides global fulfillment services will make a big impression, too. There’s no telling how large your reach can be once you start providing custom services to these underserved global markets.

January 12, 2016
Share This:

Related Posts

RECENT POSTS

Real-Time Order Tracking Or Bust

Gps tracking map. Track navigation pins on street maps, navigate mapping technology and locate position pin. Futuristic travel gps map or location navigator vector illustration “Where is my order?” “When will my package arrive?” If you are inundated with questions...

First In, First Out Warehousing and Fulfillment

Are you a seasoned inventory manager? If so, the acronym FIFO - which stands for First In, First Out - might be a familiar term to you. Put simply, the items are sold in the order they are received in the store or warehouse. FIFO is the go-to inventory management...

Grow Your Amazon Business With A Standout Listing

Do you sell on Amazon? If so, you are in great company. At the end of 2022, Amazon had over 2 million active sellers worldwide, making it one of the largest e-commerce platforms in the world. Businesses have the opportunity to reach millions of customers in over 180...

Scroll, Click, Buy: How to Sell On Instagram

Do you have an Instagram shop? Instagram Shopping is quickly becoming the preferred way for consumers not only to learn about new brands and products on Instagram, but also to purchase them in just a few simple steps. If you are not already selling directly on...

New Year, New You?

Every year, millions of people make New Year’s resolutions, hoping to spark positive change, adopt new habits, or even reinvent themselves. The recurring themes each year include a more active approach to health and fitness, improved finances, better relationships,...