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Is Your Business Ready for Bikini Season?

Are you ready for bikini season 2024? And we don’t mean stocking up on sunscreen, increasing your workout schedule, or planning your summer getaway. If your online store caters to the summer’s most in-demand items, now is the time to get your inventory and online presence in shape. As the temperatures rise and beach vibes beckon, it’s time to ride the wave of summer sales success with ShipWizard by your side. Whether you are a seasoned e-commerce guru or a novice on the scene, we’re here to help you make a splash with the hottest sellers and tips for bikini season.

Top e-Commerce Categories for Summer 2024

The allure of sun, sand, and surf has ignited a tidal wave of demand for swimwear, surf accessories, and sunscreen. As beachgoers and outdoor enthusiasts seek to embrace the summer season, they’re flocking to stock up on everything from trendy bikinis and board shorts to essential UV protection. Whether it’s catching waves or lounging by the pool, the increased demand for swimwear, surf accessories, and sunscreen reflects a shared desire to soak up the summer while staying stylish and sun-safe.

  • Sun-kissed Swimwear: It’s no secret that swimsuits are the stars of bikini season, and with good reason! From sleek one-pieces to flirty bikinis, customers can’t get enough of these summer essentials. The swimwear market size is estimated at USD 13.25 billion in 2024, and is expected to reach USD 15.35 billion by 2029, growing at a CAGR of 2.98% during the forecast period (2024-2029). According to Mordor Intelligence, changing fashion trends, design, trend, and fabric comfort significantly drive the market.
  • Surf-Style Surge: From board shorts that make you look like you were born on a beach to T-shirts that scream “I’d rather be surfing,” it’s clear that hitting the waves isn’t just a hobby—it’s a lifestyle. The global surfing apparel and accessories market size was valued at USD 9.15 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.5% from 2023 to 2030. The increasing number of people participating in sports has significantly boosted the sales of sporting products, including surfing apparel & accessories. Growing awareness and increasing interest in water sports, as well as the rising popularity of surfing as a fitness activity, are projected to drive market growth.
  • UV Protection: Sunscreen sales are on the rise, becoming a cornerstone of beach bags and daily skincare routines alike. As awareness of the importance of sun protection grows, so does the demand for effective SPF products. From lotions to sprays, consumers are prioritizing skin health like never before, making sunscreen a must-have in the battle against harmful UV rays. With a focus on prevention rather than sunburn recovery, sunscreen sales continue to rise, reflecting a widespread commitment to sun safety. Sunscreen Market size was USD 12.3 billion in 2023 and will grow at a CAGR of 5.60% from 2023–2030. According to Cognitive Market Research, The Global sunscreen market size was USD 12.3 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 5.60% from 2023 to 2030

Bikini Season Business Boost: 3PL Support for Your E-commerce Success

As the temperature rises and the days grow longer, it’s time to prepare your e-commerce business for the bikini season rush. At ShipWizard, we love supporting customers during their busiest seasons – that’s where our systems and people shine! 

  1. Slim down your inventory: The key to success during bikini season is having the right inventory on hand to meet customer demand. Take stock of your current inventory and identify any gaps that need to be filled. Make sure you have a selection of swimwear styles, sizes, and colors to cater to a wide range of preferences. You can start by reviewing last year’s data: if you notice that certain sizes or styles are consistently selling out faster than others, consider increasing your stock of those items to meet the demand. Conversely, if you have products that sat on the shelves gathering dust, it may be time to reevaluate. Partnering with ShipWizard, a trusted 3PL for clothing, will help streamline your inventory management process and ensure that you have the right products in stock when you need them.
  2. Protect Your Inventory From Extreme Temperatures: Just as you wouldn’t leave your skin unprotected under the Arizona sun, you shouldn’t leave your inventory exposed to its harsh rays either. Not all storage facilities are 100% temperature-controlled or air-conditioned. That could jeopardize the quality and safety of your inventory. Ensure that your storage facilities are equipped with adequate shading and temperature control to prevent damage from heat and sunlight. ShipWizard’s climate-controlled warehouse in Phoenix, AZ provides the perfect environment for protecting your products year-round, so you can rest easy knowing that your inventory is in safe hands.
  3. Stay Cool with Stellar Customer Service: Just because the temperature is rising doesn’t mean your customer service should suffer. Keep your cool and provide exceptional service to your customers, during bikini season as well as year-round. According to data from Microsoft and published by Hubspot, 90% of American shoppers report using customer service as a deciding factor in whether to do business with a company. ShipWizard’s dedicated account support team is here to assist you every step of the way, ensuring that your customers receive the assistance they need, whether it’s tracking their order, assisting with returns, or resolving any issues that may arise.

With ShipWizard’s top-notch 3PL services, you can ensure that best-selling summer items are ready to ship out to your eager customers. Our streamlined fulfillment process, personalized account support, and advanced inventory management system make it easy to keep your shelves stocked with the hottest summer essentials, so you can focus on making waves in the market. Contact us today to get started.

Ready to turn up the heat on your summer sales? Contact ShipWizard today to learn more about how we can help you make a splash with the hottest sellers for bikini season. Happy selling, and here’s to a summer filled with soaring sales and sun-kissed success

April 25, 2024
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