+1 800 967-0030

It’s Time to Take Control of Your Returns!

Returns are one of the biggest challenges for eCommerce companies of all sizes.

Handling reverse logistics is much more difficult than basic eCommerce order management and often requires decisions to be made on a case-by-case basis. Even if you eliminate the problems that fraudulent returns create, the process can quickly eat up your profit margin and consume time better spent elsewhere.

Fortunately, there are ways to take control of your returns and increase customer satisfaction at the same time. Consider making these changes to your online business to minimize future returns:

Provide better product photos. Adding multiple product photos for each item in your database, from a variety of angles, can help customers better visualize the product before they order it. If you’re selling clothing, always use human models to help buyers imagine how the item might fit on their own bodies. On smaller things like jewelry, taking a photo with a ruler or other common item like a coin will ensure that customers don’t exaggerate the size of the product in their mind’s eye.

Include detailed descriptions. Short descriptions can get your online store up faster, but adding detailed descriptions and measurements is time well invested. Online customers are notoriously bad at judging the size or quality of an item from visuals alone, so in addition to plenty of good product photos you’ll need to give an accurate description. You’ll be helping customers choose more appropriate items and they’ll also be less likely to return their order when they find it meets the precise description you provided.

Make returns painless. It might seem counter-intuitive, but making reverse logistics easier and faster actually can help minimize loss from returns. When customers know they need to return an item, they’ll often wait until the last minute because they expect a hassle. When you finally receive that item back, it may be out of season or expired, making it completely unsellable. Instead, make it easy to return items with offers like free return shipping and prompt, easy to reach customer service so you can get those items back into inventory quickly.

Ask for feedback on returns. Valid returns still happen – but don’t think of it as a failure on your part. Instead, use those returns to pump customers for information. Feedback can help you minimize common types of returns, such as for clothing that didn’t fit or items that were the wrong color. If you notice a particular return reason cropping up frequently, it’s time to make a change to how you organize your warehouse or label items in your eCommerce store. Online retailers like Old Navy encourage customers to describe the fit of their items so that future shoppers have an even better picture of what they’re getting to lessen clothing exchanges.

Taking control of your returns can have a very sudden and dramatic impact on your bottom line. Even if it seems like you’re spending a lot of time upfront, that’s time invested and money well spent.

 

August 18, 2015
Share This:

Related Posts

RECENT POSTS

Holiday-Proof Your Website

According to the National Retail Federation, holiday sales for 2022 are expected to increase between 6% and 8% over 2021. Furthermore, NRF predicts that online and other non-store sales will increase between 10% and 12% to between $262.8 billion and $267.6 billion....

Fulfillment Services in Fort Lauderdale, FL

3PL Services Serving Fort Lauderdale, FL If your e-commerce business is based in or near Fort Lauderdale, FL, chances are, you are familiar with the benefits of third-party fulfillment services near you. World famous for its expansive canals, Fort Lauderdale is loved...

3 Tips To Earn Customer Loyalty

Cracking the Customer Loyalty Code The latest statistics about customer loyalty show that as much as 97% of consumers are loyal to at least one brand. Food (62%), fashion (57%), and personal electronics (44%) are three areas where clients tend to show more loyalty...

How to Choose a 3PL for Your SquareSpace Store

Outsource Fulfillment To A SquareSpace-Friendly 3PL  If you use SquareSpace, you are familiar with the easy-to-use, all-in-one website builder tool. Created in 2004 as a solution to enable people without web development skills to build and maintain their own websites,...

Holiday Order Fulfillment

Happy Holidays, Now Let’s Ship Some Orders  The Q4 holidays make up the busiest shopping season of the year, every year. In 2022, US holiday retail sales are expected to reach $1.3 trillion, a 3.3% increase over 2021. Holiday ecommerce is expected to grow 15.5% to...