Multimillion dollar companies have had no trouble breaking into the mobile marketing world, but many small- to medium-sized businesses are still struggling to find that footing.
These companies often lack the budget for a really good app, leaving their owners wondering if they can break into mobile marketing at all. The good news is that your SMB certainly can do a lot in this arena with very little!
Mobile Marketing for Small Business
Mobile marketing is vital for your small business because that’s where your Millennial demographic is, by and large.
Those in this group walk through the world with technology by their side, which means if you want their attention, you have to be where your demographic is. Mobile can be intimidating at first, but there are some easy ways for your SMB to get into the swing of things.
Here are a few budget-friendly ideas to get you started:
- Text notifications. Not ready to put the money up for a dedicated mobile app? Don’t worry! You can still reach your customers with text notifications about sales, new products and targeted discounts. You can arrange to do these yourself using a database of customers that have consented to receive information via text or have your answering service company handle the heavy lifting.
- Social media. There’s hardly a bigger mobile audience in the world right now than the one you’ll find on Facebook, but other social media networks can help your mobile customers pay off equally as well or better. Depending on your demographic, you might find that Snapchat, Instagram or Pinterest is a better choice. They’re all excellent options for getting the attention of mobile users and have lots of analytics to help you serve ads only to the people you choose.
- Google My Business. Google is doing what it can to help small local businesses like yours, which is why it rolled out the Google My Business tool a few years ago. With Google My Business, you can create an entry on Google that displays your contact information for people who may be nearby and looking for your kind of service and also allows you to post inventory listings so someone looking for “bicycles near me” can see what you have for sale with very little effort. It’s pretty neat, and gets you so much bang for your buck. Visit our Google My Business page.
Mobile marketing can have dramatic returns, even if you’re a small business just starting out. Just make sure you have a well-defined market and you’re delivering a message specifically to each demographic you’re interested in working with and you’ll have a great experience. Partnering with a 3rd party logistics company will help make sending all those new orders out simple!