+1 800 967-0030

More on Mail Services (Part 2 of 2)

This is part two in a two-part series. You can read part one here.

In the first part of this two-part series, we explained how a full service logistics company with mail services could help you attract more customers with direct mail, but we didn’t want to leave you with the impression that this is all a 3PL can do to help with the mail burden.

In fact, there are lots of other ways to use a 3rd party logistics firm for help with mail services, including:

Catalog distribution. You may have your catalog online, but many of your customers still appreciate a physical catalog. Not only does it provide people with a real reminder of your business, it can help you reach older customers who may not feel comfortable ordering from an eCommerce business. Catalog distribution services often include managing the customer database so that people can freely opt in and out without being hassled.

NCOA address correction. Providing your mailing services partner with a current customer database is a great start, but they can go one step further to ensure that your mailing list is both deliverable and complete. By incorporating NCOA address correction services, you’ll not only eliminate mail that’s returned because of a bad address, your mail may qualify for additional standard and first class mail discounts.

Lettershop services. Don’t have time to create the mailers you want to send out? That’s no problem when your mailing partner offers lettershop services. Custom designed mailers that are addressed to specific customers get more attention than generic, boring mail. A 3PL with a lettershop can put together flyers, brochures, letters, booklets, postcards and envelopes that get results for a small fee.

Customized mail services. The best part about working with a mailing services company is being able to completely customize your mail program. Whether you need pre-sorting, inserting, folding, mail matching, tabbing, shrink wrapping, poly bagging or custom labels, you’ll get the perfect mailers for your campaign every time. By mixing and matching services, your mail services partner can help you design fliers that are more cost efficient and just as effective as full blown sales letters.

For example, if you want to send out a mailer that asks your customers to return a card postage paid, you might ask your mail services company to create a postcard with a fold-over that your customers simply detach and send back. Instead of spending money on envelopes, letters and the extra postage involved, you’d simply pay for postcards and the return shipping would be at a postcard rate.

No matter what kind of business you’re running, you’ll always need some mail services to reach certain groups of customers. Partnering with a 3PL with a lettershop can get your mail out in front of your chosen audience for a lot less than you might imagine, allowing you to communicate with online shoppers a more often with a bigger impact.

 

January 07, 2016
Share This:

Related Posts

RECENT POSTS

Is Your Business Ready for Bikini Season?

Are you ready for bikini season 2024? And we don’t mean stocking up on sunscreen, increasing your workout schedule, or planning your summer getaway. If your online store caters to the summer’s most in-demand items, now is the time to get your inventory and online...

5 Clothing Fulfillment Challenges and How ShipWizard Solves Them

Are you ready to dress your e-commerce business for success, your brand for your runway? Clothing is one of the most popular e-commerce categories. The online share of total retail sales of apparel and footwear in the US was 34.4% in 2021 - that means 34.4% of...

How To Compete With Bargain Fashion Sites In 2024

Bargain sites like Temu are known for their affordable prices and wide selection of trendy fashion items. However, they often sacrifice quality and customer service in favor of low prices, leading to mixed reviews from shoppers. If you've found yourself in the ring...

From Cart To Canvas: Arts and Craft Supplies Fulfillment

The arts and crafts and DIY scene is booming, and it's not hard to see why. More people are craving hands-on activities to break away from screens and express their creativity. DIY projects offer a chance to make personalized, eco-friendly creations while connecting...

Prescription for Perfection: Nutraceutical Fulfillment in 2024

The global nutraceuticals market was valued at USD 425.57 billion in 2022 and is expected to reach USD 693.06 billion by 2028, growing at a CAGR of 8.47% during the forecast period. If you are in the nutraceuticals business, this is probably not a big surprise for...