+1 800 967-0030

Packing More Power Into Your Internet Marketing (Part 2 of 2)

In part one of this two-part blog series, we talked about super simple ways to get an internet presence without breaking the bank or having to hire more staff to man it.

In the second part of this series, we’ll discuss the more complex forms of internet marketing. Having a website is great, but doing something with it and bringing in new customers from across the globe is really the ultimate aim.

Marketing Your Business and Your Website

Although not every type of business is best served by incredibly complicated forms of internet marketing, all businesses can benefit from extra effort in this department.

Unless you’re still operating in a town with just one stoplight and happen to be the only restaurant for miles around, you could probably stand to capture more of the local market share. Everybody’s online these days, even your neighbors, and they want to know more about you before they step foot inside your doors.

Here are some marketing methods to make that easier:

Content Marketing. Writing is hard work, but it’s the very best way to show your adoring fans that you know a whole lot about whatever it is that you do.

It’s also the best way to prove to Google that your site is timely and relevant, which means you’ll end up with a much better ranking in searches than if you just built a simple three-page site and left it alone. Blogging gives you an outlet to regularly update your followers about industry news, teach them about easy solutions to common problems in your niche and to explain how to choose between different options when shopping.

Email marketing. Email has become as effective a conversion medium as direct mail, so now is as good of a time as any to start building your email list.

Ask in-store customers and site visitors for their email addresses in exchange for coupons or updates about new products — but asking is the important thing. Don’t buy a random email list and start throwing spam at it, you’ll end up with a lot of angry people on your hands. Try not to send out too many emails, but do send something to your subscribers at least once a month. Using a tool like MailChimp, you can build a newsletter that can share new insights about your industry, news your customers can use, coupon codes, interesting tidbits and more.

Social media marketing. So many businesses jump into social media marketing before they’re ready — it should be one of the last things you do. You really need your content marketing to be up and running and your email list established before you go out to social media trying to make new friends. Your content side will make it easier to constantly keep your social media loaded with fresh information and your email list will ensure you don’t have to start your friend list from zero.

There are many useful social media sites, but Facebook is one of the best for business because of the wide audience and detailed analytics available at a relatively low cost. Organic views won’t get you very far these days, you’ll ultimately have to put some money behind social efforts—but the cost for a social media campaign is a fraction of what you’d pay a typical newspaper for exposure. Just remember that social media is about being social. You’ll have to give in order to get. Don’t worry about selling, just focus on chatting, answering questions and being a resource and the rest will follow.

Internet marketing is very different from traditional print advertising, but you also have a lot more control over your own content and cost. In many ways, it’s a huge boon to small businesses like yours. When executed properly, your boost in order fulfillment will more than cover the added cost of producing the content necessary to drive your internet marketing machine.

July 26, 2016
Share This:

Related Posts


Real-Time Order Tracking Or Bust

Gps tracking map. Track navigation pins on street maps, navigate mapping technology and locate position pin. Futuristic travel gps map or location navigator vector illustration “Where is my order?” “When will my package arrive?” If you are inundated with questions...

First In, First Out Warehousing and Fulfillment

Are you a seasoned inventory manager? If so, the acronym FIFO - which stands for First In, First Out - might be a familiar term to you. Put simply, the items are sold in the order they are received in the store or warehouse. FIFO is the go-to inventory management...

Grow Your Amazon Business With A Standout Listing

Do you sell on Amazon? If so, you are in great company. At the end of 2022, Amazon had over 2 million active sellers worldwide, making it one of the largest e-commerce platforms in the world. Businesses have the opportunity to reach millions of customers in over 180...

Scroll, Click, Buy: How to Sell On Instagram

Do you have an Instagram shop? Instagram Shopping is quickly becoming the preferred way for consumers not only to learn about new brands and products on Instagram, but also to purchase them in just a few simple steps. If you are not already selling directly on...

New Year, New You?

Every year, millions of people make New Year’s resolutions, hoping to spark positive change, adopt new habits, or even reinvent themselves. The recurring themes each year include a more active approach to health and fitness, improved finances, better relationships,...