+1 800 967-0030

Thinking Of Publishing A Catalog For Your Retail Business?

Connecting to your customers is the most important thing you’ll do you in your day, but in this age of increasingly technology-driven sales, it can be hard to stand out from the competition.

It may seem like an old-fashioned concept, but product catalogs are still a great way to leave a big impression. Unlike a website that your customers can easily forget, a catalog gives them a tangible reminder of your business every time they pick it up.

Printing Fulfillment Services Set You Free

Even if you hire a print shop to put your catalog together, you’ll still going to have to spend a lot of time addressing and mailing it out — that’s time you could spend interacting with customers. Luckily, you don’t have to choose between your customers and your catalog if you hire a full-service logistics company that offers literature fulfillment. In fact, many offer printing fulfillment services and have full-service printing options should you want to build your catalog from scratch.

While you’re busy building your customer base, you can leave the catalog to your fulfillment partner. They’ll scour your mailing list to catch any bad addresses and remove customers who don’t want to be on your mailing list, saving both time and money. Plus, their strategic relationships with various shippers means that your catalog mailings will ship using the best combination of affordable and efficient services.

Other Benefits of Full-Service Fulfillment

Of course, hiring a full service fulfillment partner also means you’ll have access to a complete customer service department. Instead of taking care of catalog orders yourself, these trained professionals will take and place orders, answer product questions and handle frustrated customers and complaints. They can also, if you so choose, deal with the returns process from start to finish.

In fact, catalog fulfillment can include as many or as few services as you’d like — after all, you’re still in control of the process. Contracting a full service logistics partner to print your full color glossy catalogs and ship them out quickly may be all the help you really need, especially if your catalog recipients tend to go to your website to place their orders on their own.

A great choice, with or without a website. Catalogs are the perfect way to connect with your customers physically in an age where technology is increasingly making the world intangible. Stay in the front of your customers’ minds by providing them something they can hold on to, and even flip through from time to time. The catalog is back in a big way and it’s the perfect tool to drive sales to your business.

 

December 16, 2014
Share This:

Related Posts

RECENT POSTS

Real-Time Order Tracking Or Bust

Gps tracking map. Track navigation pins on street maps, navigate mapping technology and locate position pin. Futuristic travel gps map or location navigator vector illustration “Where is my order?” “When will my package arrive?” If you are inundated with questions...

First In, First Out Warehousing and Fulfillment

Are you a seasoned inventory manager? If so, the acronym FIFO - which stands for First In, First Out - might be a familiar term to you. Put simply, the items are sold in the order they are received in the store or warehouse. FIFO is the go-to inventory management...

Grow Your Amazon Business With A Standout Listing

Do you sell on Amazon? If so, you are in great company. At the end of 2022, Amazon had over 2 million active sellers worldwide, making it one of the largest e-commerce platforms in the world. Businesses have the opportunity to reach millions of customers in over 180...

Scroll, Click, Buy: How to Sell On Instagram

Do you have an Instagram shop? Instagram Shopping is quickly becoming the preferred way for consumers not only to learn about new brands and products on Instagram, but also to purchase them in just a few simple steps. If you are not already selling directly on...

New Year, New You?

Every year, millions of people make New Year’s resolutions, hoping to spark positive change, adopt new habits, or even reinvent themselves. The recurring themes each year include a more active approach to health and fitness, improved finances, better relationships,...