+1 800 967-0030

Three Ways The Right Mail Services Can Boost Business

Even in the Internet Age, real mail can make a real impact to your business’ bottom line.

Sometimes, an email absolutely won’t do, and in these cases, having an information packet in hand or a catalog to browse will make the difference between a glance and a sale.

Partnering with the right 3rd party logistics (3PL) company offering literature fulfillment can boost business in a big way, here are just three to consider:

Introducing your company to new markets. Companies and products like yours can’t exist in a vacuum, but sometimes it may seem like you do. You can do all the digital marketing you want, but some corners of the world are still won over with physical sales packets. Your literature fulfillment team can produce glossy brochures, pamphlets, booklets, custom folders and other materials to demonstrate the value of your products or partnership to new companies across the globe. When you can enter a new market with little more than a presentation folder, why wouldn’t you?

Encouraging new business from familiar markets. Even established businesses don’t win all the business in their markets, and some people are still going to be lost to the competition or simply feel they have no need for your product or service. You can win over more nonbelievers, though, with custom-designed literature from your 3PL’s lettershop, targeted to a specific market that has been resistant to your sales efforts. Direct mail is still an extremely effective way to grab attention, especially as more and more businesses rely on email to push their messages to a wide audience.

Supporting existing customers with quick mail fulfillment. Your existing customers are the best place to look for your next sale—it’s true! According to Gallup’s State of the American Customer report, fully engaged customers are worth 23 percent more than a customer with an average interest in your brand. That means you need to use more channels to try to engage your customers, including their mailboxes. Sending out catalogs and quickly fulfilling mail requests for information about products can lead to extremely high customer satisfaction, and lots of repeat orders. It’s more than just being top of mind, it’s about being available any time that customer needs you.

Even as your marketing is increasingly moving toward digital formats, the right mail services can boost businesses in ways you might not have even considered yet. Using a mail service in the most effective way will largely depend on your target market and your product, but your 3PL can give you great guidance on how to implement mail marketing tools that really hit their mark.

 

September 01, 2016
Share This:

Related Posts

RECENT POSTS

Avoid These 3 Common Order Fulfillment Mistakes With Shipwizard 3PL

Order fulfillment is a multi-step process that requires a complex dance of coordination. Mistakes are common along the way, as businesses grow, change suppliers or add new products, all while customer expectations change in response to market trends. At ShipWizard, we...

Outsource Fulfillment To A WooCommerce-Friendly 3PL

As a WooCommerce-based merchant, chances are, you are very familiar with the primary e-commerce plugin for WordPress and its capabilities. The WooCommerce plugin is downloaded over 30,000 times every day from WordPress.org. 8.7% of all websites use WooCommerce....

Find A 3PL Partner for your Tempe, AZ Business

If you run a business in Tempe, AZ, we know you need to get your product stored securely and be ready for fulfillment at a moment’s notice. Tempe is consistently rated as one of the best places to live in Arizona and is among the top “boomtowns” in the country. It is...

Gearing Up For Fall Supplement Season

The back-to-school season is upon us, which means the cold and flu season is right around the corner. The exact timing and duration of flu seasons varies, but according to the CDC, influenza activity often begins to increase in October. Consumers are stocking up on...

Back-To-School Order Fulfillment

Is Your Order Fulfillment Process Ready for Back-To-School Season? We are reaching the end of the summer and, to many school districts across the country, that means it is time to think about the kids heading back to school. Shopping for back to school is a yearly...