Poly bagging (or polybagging) refers to the practice of putting printed material such as brochures or ads inside thin plastic prior to shipping. Poly bagging is a good way to protect the printed materials while also helping them stand out better to the end-recipient.
Why poly bagging? Poly bagging, also called poly wrapping, is pleasing on the eyes and attractive to recipients, who feel curiosity and excitement when opening their bags and tend to open more ads and mailings when they are bagged up. In addition to being an effective advertising tool, it is also efficient and economical as far as costs, with less torn or lost pieces and great protection. When you put lower costs and better protection together, you get a great – and proven – advertising and mailing tool.
Who can poly bag my materials? Poly bagging can only be performed by a special kind of machine that does so economically and effectively, in a wide range of quantities.
Here are some of the printed materials that can be poly bagged:
- Catalogs
- Brochures
- Magazines
- Booklets/Pamphlets
- Annual Reports
- Marketing Collateral
- Advertisements with Free Samples
Efficient, streamlined, affordable. Each job is different, from quantity to type of materials needing to be poly bagged to shipping requirements. That’s why it’s important to work with a fulfillment service and mail services company with experience and a commitment to doing your job (and your clients’ jobs) right. There are all sorts of considerations the right mail services and fulfillment team can help you with, from shipping to quantity to packaging and so much more.
