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What is B2B eCommerce Fulfillment?

B2B companies that take orders from their website, and then deliver products to customers, face a special set of challenges.

Not only do they have to keep customers happy, but they have to make sure payments are received and shipments are going out in a timely matter, and compete with other B2B vendors on important aspects as well.

Initially, a company will want to keep all of these aspects under their control, but it gets more difficult to do as a business expands. When sales volume and market share grow, the demands of the order processing and fulfillment aspects of business grow as well. Outsourcing to a B2B eCommerce fulfillment company can help B2B businesses meet consumer demands and keep customer satisfaction high.

Hiring a third party to handle eCommerce fulfillment services has multiple benefits. B2B businesses – that work directly with other companies instead of the public – are often in a more competitive market than their B2C counterparts.

Outsourcing can help them stay competitive, here’s how:

Outsourcing keeps costs low as you grow.

B2B eCommerce fulfillment services work as an extension of your company. When your order volume starts to increase, you’ll need to increase your overhead to cover more storage space, more employees and equipment. Or you could rely on a third-party company to handle all these needs. Leasing warehouse space and purchasing a forklift and packing materials are fixed costs that your business will have to weather moving forward. However, by outsourcing you can eliminate the needs for these fixed costs and make them the vendor’s responsibility.

B2B eCommerce experts can provide insight.

By bringing on an experienced B2B ecommerce service provider, you can benefit from their track record of success. Since they work with a variety of B2B businesses, they are very familiar with the market and know the ins and outs of keeping customers satisfied and orders shipped out in a timely manner. They may be able to find or offer special shipping deals, improved eCommerce shopping cart experiences and other perks that will help your customers as well as your bottom line.

Your company can focus on business-building activities.

With your B2B eCommerce fulfillment needs sufficiently taken care of, you and your staff can concentrate on growing your business. You can invest time and energy in advertising, product sourcing and understanding your target market better so that you can create more products to meet their needs. The freed up time and overhead can pay off significantly in other parts of your business.

Don’t think of outsourcing B2B eCommerce fulfillment as an additional expense. It’s an investment in business that will make a positive impact in the long run.

July 02, 2015
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