+1 800 967-0030

What is Continuity Order Fulfillment?

In the ultra-competitive eCommerce industry, retailers work hard to generate website traffic, and then turn these visitors into buyers. Once an initial purchase is made, the retailer’s goal immediately becomes to turn this customer into a repeat buyer who will purchase again and again. One of the easiest ways to encourage repeat purchases is through continuity orders.

When customers sign up for continuity orders, they receive shipments of products on a weekly, monthly, or quarterly basis, and it is up to the retailer to make sure these orders are fulfilled in a timely, efficient manner. With that said, many retailers choose to outsource their continuity order fulfillment.

What is continuity order fulfillment exactly?

Continuity order fulfillment refers to the shipping of products from an eCommerce retailer to a customer on a regular, prearranged basis. When merchants offer customers the ability to sign up for automatic repeat shipments, they are opting to receive either the same products each time (typically consumable, disposable or single-use products), or a selection of different products to sample.

Continuity orders are also referred to as standing orders, auto ship, and subscription box fulfillment, which we’ll explain more about in a moment. When it’s the same products being shipped to customers each month, the packages typically consist of consumable, disposable or single-use products such as dog food, coffee filters, vitamins, diapers, beauty products, and more. Customers enjoy the convenience of not having to run to the store each time they need these products, and never having to worry about running out.

When customers opt to receive different products to sample, they are often in the form of subscription boxes. Subscription boxes are popular with consumers who love the thrill of opening surprise packages and the ability to sample products without having to commit to buy them.

How do eCommerce retailers benefit from continuity order fulfillment?

One thing that eCommerce businesses have in common, regardless of what kind of products they are repeatedly shipping, is that they prefer to outsource their continuity order fulfillment. Partnering with a reputable, experienced 3PL services company gives business owners peace of mind knowing that they are covered every step of the way, and they can rest assured knowing that their customers will receive their packages regularly.

Here are three other ways that eCommerce retailers benefit from continuity order fulfillment:

  1. Seamless continuity order fulfillment leads to more happy customers, and less customer service headaches. When continuity order fulfillment is done right, and orders are received on time and in pristine condition, your customers will be satisfied.
  2. Happy customers equals recurring revenue. Your customers’ credit cards will be automatically charged each month unless they cancel their subscription. Generating revenue doesn’t get much easier than that!
  3. Outsourcing frees up your time and energy to focus on more important tasks. When you partner with a 3PL services expert, you don’t have to worry about whether your in-house fulfillment operation is equipped to handle the unique challenges of continuity orders.
February 19, 2020
Share This:

Related Posts

RECENT POSTS

3 Tips To Earn Customer Loyalty

Cracking the Customer Loyalty Code The latest statistics about customer loyalty show that as much as 97% of consumers are loyal to at least one brand. Food (62%), fashion (57%), and personal electronics (44%) are three areas where clients tend to show more loyalty...

How to Choose a 3PL for Your SquareSpace Store

Outsource Fulfillment To A SquareSpace-Friendly 3PL  If you use SquareSpace, you are familiar with the easy-to-use, all-in-one website builder tool. Created in 2004 as a solution to enable people without web development skills to build and maintain their own websites,...

Holiday Order Fulfillment

Happy Holidays, Now Let’s Ship Some Orders  The Q4 holidays make up the busiest shopping season of the year, every year. In 2022, US holiday retail sales are expected to reach $1.3 trillion, a 3.3% increase over 2021. Holiday ecommerce is expected to grow 15.5% to...

Vitamin Fulfillment Tips

Vitamin Order Fulfillment: A Prescription For Happy Customers The body needs 13 essential vitamins to function properly, and yet 90% of Americans are vitamin deficient. If your online store sells vitamins, this spells out a significant market. According to a recent...

ShipWizard Cares

Searching for “e-commerce order fulfillment service near me” has never been easier. Just type those words into a search engine, and you will find dozens of results, ranging from nationwide 3PL providers to local warehouses. Choosing “the one” - the 3PL expert who will...