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Why Offering Free Returns Makes Good Business Sense

Would you like to make your business stand out from the rest and go the extra mile to build a loyal customer base?

Here’s one great way…One effective strategy that you can put in place is to offer free merchandise and product returns. Not every sale is going to run smoothly, and making it hassle-free for buyers to send back items that are the wrong size, color, not exactly as ordered, defective or just simply not what they had in mind will go a long way toward building your brand and your customers’ loyalty.

A good return policy attracts new customers. When customers are looking to make a purchase from a catalogue or online, one of the common questions they have is what the company’s policy is regarding merchandise returns.

Making returns easy, convenient and free means that customers can shop with confidence. They know that they will be able to buy something and have it delivered with no obligation. Simply knowing that returns are free and “ no questions asked” is seen as gesture of good faith on the part of the company that creates a feeling of goodwill before the customer even makes his or her purchase.

A good return policy is a good business strategy. There are so many companies competing for the same number of retail dollars that business owners need to do whatever they can to present themselves and their companies in as positive a manner as possible. Hopefully, the number of merchandise returns will not be a large part of the business. When they do come up, making them as efficient as possible (a good fulfillment services partner can help!) can pave the way to the customer making a new purchase to replace the item being returned.

Return now, come back for a repeat purchase later. By handling the initial return with finesse, you leave the door open to having a one-time buyer turn into a repeat customer. That is the best strategy for growing your business over the long term, so be sure to remember to let your customers know you offer smooth and easy returns.

May 06, 2014
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