+1 800 967-0030

Why Your Online Reputation Matters (Part 2 of 2)

Be sure to read Part One of this post first here.

Creating an Online Reputation that Matters

If you want to continue to do business and grow into the future, you need to carefully evaluate and take steps to improve your online reputation. Every aspect of your business – from your fulfillment services to how you complete a sale – needs to come under the microscope. Is there something that could be improved or tweaked to improve customer experience? If so, create a plan to make changes to your entire pipeline to contribute to a better experience for your customers. Over time, this will lead to better reviews and a stronger online reputation.

Listen to what they are saying. In addition, you can take proactive steps to improve your online presence. While you can’t always control online reviews, you can get involved in the conversation. Monitor your brand name with Google Alerts or other social media reputation tools and respond to any customer complaints directly. Even if you can’t solve their problem right away, your involvement shows that you’re a company that cares. You can actively seek out positive online reviews by reaching out to happy customers and providing them with a  link to post about their experience online.

You also need to take charge of your website. Since nearly ¾ of people are using a company website to determine reputation, this is a key area where you can control the conversation. Your website should be easy to use, contain important information about your company and include elements to engage customers. Answer frequently asked questions (FAQs) on your site. Discuss your return policy. Publish helpful blog posts and/or ebooks that will help consumers make a better buying decision. If your company has won any award or received any accreditations, this should go on your website too.

Finally, consider getting involved in social media if your company hasn’t already. Don’t try to get involved with all of the platforms at once, but find one or two that resonate with your audience and maintain a strong presence there. Although it’s a smaller factor in decision-making than online reviews or your website, a social media presence can help grow your online reputation in a positive and interactive way.

Online reputation will only continue to get more important as time goes on. Take control of yours now and plant the seeds for bigger profits.

 

October 07, 2014
Share This:

Related Posts

RECENT POSTS

3 Ways Good Fulfillment Leads To Happier Customers

In uncertain times, it’s truly unique and outstanding companies that survive. These resilient businesses not only innovate but also foster strong relationships with their customers and partners, ensuring they remain relevant and competitive in a rapidly evolving...

3 Reasons to Choose a cGMP Compliant Supplement Fulfillment Center

Selling dietary supplements online can be a seriously competitive (and complicated) business. First, the market is saturated with countless brands and products, making it difficult for new entrants to stand out and gain market share. Strict regulations from the FDA...

Boost Your Supplement Brand with Expert Fulfillment

Delivering your products quickly and safely is essential to your success as a supplement brand or ecommerce store owner. The global dietary supplements market, valued at $151.9 billion in 2021, is on track to reach $220.8 billion by 2027, with a projected CAGR of 6.4%...

TikTok Shopping: Turning Scrolls into Sales

Do you TikTok? TikTok has been dubbed the fastest-growing app in the world. At present, there are over 1.7 billion users worldwide. It’s where many of us are spending an increasing amount of our time - usage is up a whopping 70% Year on Year. With the launch of TikTok...

Elevate Your Cosmetics Brand with Expert Fulfillment

As a cosmetics brand or ecommerce website owner, you know that delivering your products quickly and safely is crucial to your success. The global cosmetics market was valued at over $617.2 billion in 2023 and is projected to reach $670.8 billion by 2024, growing at an...