Summer sales are heating up, and with consumers eager to shop the season’s hottest trends, businesses need a fulfillment partner that can keep pace with growing demand. As a small business owner, you know that the summer can be a make-or-break season for your e-commerce business. With the sun shining, people tend to spend more time outdoors and are often in the mood for shopping. However, to make the most of this opportunity, you need to be prepared. Don’t fret – we’ll guide you through the key steps you need to take to get your e-commerce business ready for summer. You’ll need to consider logistics planning, demand forecasting, and product selection. So let’s dive in and get your business ready for the summer season!
Summer Best-Sellers 2025
Choosing the right products to sell during the summer season can make a significant difference in your sales. Here are some products predicted to sell well in summer 2025:
- Swimwear, especially colorful bikinis, remains a hot seller with the global swimwear industry projected to reach $30 billion by 2025. Demand peaks from May to July.
- Sunglasses, particularly those with unique and trendy designs, are both a fashion statement and a necessity for sun protection. Frameless and uniquely shaped sunglasses are especially popular this year.
- Portable fans and cooling devices see a significant surge in demand during summer months, with sales peaking in June and July. Wearable and handheld fans are favored for their convenience.
- Flip flops are a summer staple, with demand rising sharply in late spring and peaking in June and JulyFanny Packs: Fanny packs are back in style – this time around, with cooler fabrics, including sustainable choices.
- Skincare products, including sunscreens and summer-specific makeup, see increased sales as consumers prioritize sun protection and skin health during hotter months.
Plan Your Logistics Well Before Summer
One of the most important aspects of preparing for summer is logistics planning. With increased demand in the summer, you need to make sure that your supply chain is prepared to handle the additional volume. Nothing is more disappointing to a customer than finding a popular summer must-have on your website, only to see that it is sold out or backordered. Some of the logistics considerations you need to make include:
- Forecasting demand: use data from previous summers, market trends, and sales projections to forecast demand for your products during the summer season.
- Stocking inventory: Based on your demand forecast, stock inventory in advance to prevent stockouts. Stockouts occur when a business or store runs out of a product that customers want to buy. If you don’t have the room to stock extra inventory, consider a 3PL partner such as ShipWizard for overflow storage as well as order fulfillment.
- A third-party logistics (3PL) company can also help you manage your inventory, fulfill orders, and ship products to customers quickly and efficiently.
Demand Planning for Summer Products
As we head into the summer season, it’s essential to plan for demand so you can make the most of the high sales volume. Did you know that ecommerce sales in the U.S. are projected to soar to over $735 billion in 2025? That’s a lot of potential customers to reach!
To plan for demand, you need to check out your sales data from previous years and note seasonal trends. Take into account holidays, sales, and any consumer behavior changes you noticed. By analyzing this information, you can predict how much inventory to stock and avoid running out of stock, which can mean unhappy customers and lost sales.
If you want to go even further with demand planning, consider using AI and machine learning to help you make informed decisions. As per a recent report by IBM, global AI adoption is growing steadily, with 35% of companies now using AI in their business, a four-point increase from the year before. These predictive analytics tools can analyze data, detect patterns, and make forecasts that will save you time and help you stay ahead of the game.
Whether you use pen and paper, spreadsheets, or artificial intelligence to forecast demand, don’t let summer pass you by. With the right strategies, you can take advantage of the seasonal sales opportunities and grow your business.
Turbocharge Summer 2025 With ShipWizard As Your 3PL Partner
At ShipWizard, we’re all about helping ecommerce businesses crush their summer sales goals. With years of experience in 3PL logistics, we know what it takes to get your products where they need to go, quickly and efficiently, during this summer and beyond. ShipWizard’s expert 3PL services empower eCommerce brands to scale seamlessly through peak seasons by offering fast, reliable order processing, quality packaging, and comprehensive shipping solutions.
Our state-of-the-art warehouses on the East Coast and West Coast are climate-controlled and equipped with the latest technology to ensure that your products are stored safely and ready to be shipped out at a moment’s notice. Plus, we offer value-added services like kitting and assembly, custom packaging, and returns management, so you can focus on what you do best – growing your business. Whether you sell bikinis, puppy bandanas, or organic sunscreen, we are here to make your summer a success. When you partner with us, you can rest easy knowing that your inventory is in good hands, and we’ll go above and beyond to provide an outstanding customer experience.
Don’t let logistics slow you down this summer-partner with ShipWizard and watch your sales soar! Whether you’re handling seasonal spikes or launching new promos, we’ve got your back every step of the way.Ready to make this your best summer yet?
Contact us today to discuss your summer goals.
