Marketing

Social Media Marketing Tips to Boost E-Commerce Sales (Part 2 of 2)

This post is part two in a two-part series. Read part one here. In part one of this two-part blog series, we discussed three ways that e-commerce businesses can use social media to build brand loyalty, drive more traffic to your website, and increase your sales. An...

4 Powerful, Low-Budget Small Marketing Ideas

Small businesses like yours are always in need of new ideas for marketing on a shoestring. Here are some of the best. And, if you’re already trying some of these and not yet seeing success, it may just be a matter of giving it a little more time or tweaking your...

3 Ways Social Media Has Affected The 3PL Industry

It wasn’t all that long ago that third party logistics firms were kept in the shadows, barely recognized outside of the supply chain. Even retailers often didn’t think to call a 3PL if they needed help with their warehousing and distribution, they simply built larger...

3 Ways To Think Like Your Customer

One of the most important lessons in sales is understanding the mind of the customer. This seemingly difficult approach can yield retail gold if properly employed by empathetic business owners like yourself. After all, if you can think like your customer, you can make...

6 Social Media Tips For Your eCommerce Business

Social media continues to be a powerful way to reach customers from every walk of life, no matter what type of eCommerce website you happen to run. From children’s toys to sneakers and even home improvement goods, if you’ve got it, someone is going to buy it. The...

One Simple Change Can Lower Your Shopping Cart Abandonment Rate

Pouring over the data generated by your eCommerce product fulfillment software can be a great way to get insights into how your customers think, feel and behave, as well as what products need to be removed from your shelves. One thing your data can’t tell you, though,...

Ads & Packaging: A Way To Save On Shipping?

Marketing is often an experimental art and it doesn’t always go over well when placed in an unconventional location. For example, when dotcom companies branded people with their logos as “living billboards” in the early to mid 2000s, it was ultimately chalked up to a...

Mobile Marketing And Your Small Business

Multimillion dollar companies have had no trouble breaking into the mobile marketing world, but many small- to medium-sized businesses are still struggling to find that footing. These companies often lack the budget for a really good app, leaving their owners...

Top Marketing Strategies For Your eCommerce Business

The marketing strategy you’re currently using for your eCommerce business is working well enough, but you’re constantly hearing about companies that are doing better than yours. Is there something you’re missing? The world of eCommerce moves quickly, it might be time...

4 Ways To Get More Buzz For Your eCommerce Business

Knowing where and how to begin can be the hardest part of owning a small eCommerce business. And there’s a lot you can do on your own to create a buzz for your eCommerce business, no matter how big or small it is. Here are four way to approach a buzz-worthy marketing...

4 Factors Driving The Popularity Of Dietary Supplements

Dietary supplements are a booming industry. In the US, about 58.5% of adults and 34.8% of children and adolescents used at least one dietary supplement in a recent 30-day period, with use increasing with age, income, and education. Multivitamins were the most common,...

Holiday-Proof Your Website

According to the National Retail Federation, holiday retail sales will grow between 2.7% and 3.7% over 2024 to between $5.42 trillion and $5.48 trillion. The 2025 sales forecast compares with 3.6% annual sales growth of $5.29 trillion dollars in 2024. This year’s...

Taking The Leap From In-House Fulfillment to a 3PL: A Step-by-Step Guide

Have you decided to take the big leap and switch from in-house fulfillment to a third-party logistics (3PL) provider? It's a game-changing decision that can propel your business to new heights. Whether you sell antixodiant supplements, athletic clothing, or trendy...

Unboxing Magic: How 3PLs Supercharge Influencer Campaigns and Drive Brand Buzz

The unboxing experience has become a cornerstone of online shopping—a moment that bridges the digital and physical in a way that delights customers and amplifies brand impact. Did you know? Over 90,000 people search “unboxing” on YouTube every month, making it a major...

Cracking The Code of Reverse Logistics

We know that running a successful online business involves more than just creating, marketing, and selling products. One important but often neglected aspect is reverse logistics, especially when it comes to handling returns. Yep, those pesky returns can be a real...