Direct mailing can be a great way to connect with your customers! Done correctly, you can achieve a high ROI, as well as giving people something physical that they can connect with your company. The whole world isn’t just email and Facebook, after all. When you plan a direct mail campaign, there’s a lot to [...]
As your business grows, you’re increasingly finding it difficult to reach into new markets or expand your share in the markets you’ve already penetrated. Even your email campaigns are falling flat, but you’re just really not sure what to do about it. Have you considered taking advantage of one of the most time tested value-adding [...]
Even in the Internet Age, real mail can make a real impact to your business’ bottom line. Sometimes, an email absolutely won’t do, and in these cases, having an information packet in hand or a catalog to browse will make the difference between a glance and a sale. Partnering with the right 3rd party logistics [...]
In the digital age, there’s one thing that gets more attention than anything: direct mail. Believe it or not, when Moz surveyed consumers about effective ways for companies to attract their business, the top item on the list was direct mail, with 53.5 percent of the vote. Direct mail is still a powerful tool, but [...]
This is part two in a two-part series. You can read part one here. In the first part of this two-part series, we explained how a full service logistics company with mail services could help you attract more customers with direct mail, but we didn’t want to leave you with the impression that this is [...]
This is part one in a two-part series. You can read part two here. Mail services are vital to small businesses and can increase customer involvement for those who haven’t tried them yet. Although direct email campaigns can be effective ways to create a buzz, spam filtering can be a problem. According to Kaspersky Lab’s [...]
Before the Internet became a primary marketing medium, companies sent a variety of physical mail to their customers and prospects. These physical mail options included letters, postcards and other direct mail pieces. While the emphasis on physical mail might have waned due to the Internet, it’s still a highly effective marketing medium for many types [...]
